It’s fitting that Chris Peneguy and Stevie Guillory sold their first bag of locally roasted coffee on July 4th. After all, Cafeciteaux is a celebration of independence, not only across America but right here in the Bayou State, where a melting pot culture has produced unique flavors and traditions. “Growing up in south-central Louisiana, we had certain spice and flair to everything,” says Stevie Guillory, co-owner with Chris Peneguy. “We don’t eat toast for breakfast, we fix pain perdu. We don’t just cook potatoes – we cook two o’clock potatoes and do it all day long. Saturday night dinner is a party and a celebration that takes hours.”
It was, in fact, during one of their endless Saturday night dinner parties that the longtime friends and Baton Rouge neighbors came up with a name that would blend their French and Spanish heritage the way they mix flavors when roasting coffee beans. “Quieres un cafecito?” Stevie asked Chris in his best approximation of a Spanish request for black coffee – and then the two guys shared a look of “Eureka!” They Cajun-ized the spelling with an “eaux” ending, and the company was born.
Considering their day jobs – Stevie is a physicians’ assistant and Chris is a CPA and IT specialist – the decision to open a food business is surprising. Extensive career travel exposed them to coffee flavors around the world, both men say, from Jamaica, Hawaii, and Thailand to Brazil and Colombia. (During medical mission trips to the latter, Stevie founded The Cameron’s Shoes Foundation, a ministry to deliver shoes to underprivileged children that he named after his daughter.) They began home brewing as a hobby, sharing with family and friends. “Now that the craft beer movement has come to Baton Rouge and is thriving, we’re hoping to bring the ‘third wave’ coffee movement,” says Chris.
To learn more about Cafeciteaux, visit their website at cafeciteaux.com. To learn more about Stevie’s charity, visit cameronsshoes.org. Visit with Stevie and Chris at our next Pop-Up Farmers Market on Sunday, Oct. 2, 2016, from 10 a.m. until 2 p.m.
News | August 23rd, 2016